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ATS resume guide

Sales Representative resume keywords and fixes

Sales Representative resumes need proof: quota, pipeline, CRM, prospecting, conversion, retention, and revenue. Without numbers, the resume feels like a job description instead of a sales record.

ATS keywords

Terms a Sales Representative resume should consider

prospectingCRMpipeline managementquota attainmentlead generationaccount managementcold callingrevenue growth

Do not force keywords you cannot honestly support. Use the exact terms when they describe real experience, tools, environments, or responsibilities you actually have.

Common mistakes

What usually keeps this resume from ranking

  • Not including quota, revenue, close rate, pipeline size, or account count.
  • Leaving out CRM tools and sales motions from the posting.
  • Using personality claims instead of proof of selling activity and results.

Bullet rewrite

Turn a duty into evidence

Before

Sold products to customers and managed accounts.

After

Managed a pipeline of 120+ prospects in Salesforce, using cold outreach, demos, and account follow-up to exceed monthly quota and grow repeat customer revenue.

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